Join the Waitlist TODAY & be the first through the door!

Guarantee

FAQ

TO THE FEMALE BUSINESS OWNER

successful but still struggling to make sense of her bank account. When it comes to the business money you feel like you're failing and often wonder where all the money’s going. You find yourself questioning...

? Is it because I don’t have a bigger Instagram following!? Should I be selling more on socials?
? Maybe I’m just not good at business?!
? Do I just go back to corporate!?

Today those doubts and worries come to an END.

**Discover how to confidently earn more and price for profit inside the…**

Business Money Formula

THE KEY TO UNLOCKING YOUR EARNING POTENTIAL

For those ready to charge what they’re worth - AND FEEL GOOD ABOUT IT

Hi, I’m Justine (otherwise known as Flossi). I’ve packaged up all of my 30 years of experience into a highly actionable business finance course and am giving you the KEY to pricing for profit so you can finally do better in your finances, know where the money is going and finally EARN MORE.

No jargon, boring charts, or math wizardry required.

Build profits the easy way - click here to start!

Join the Waitlist for the Business Money Formula >>

Dissatisfied with your take-home number and crave a higher income?

This message is for you.

You’ve built a thriving business and want to bring home what you rightfully deserve, but at the end of the day, there’s not enough money in your bank account to cover that.

So what gives?

… and more importantly…

WHERE has all the money gone?

Image Credit: Jade Warne@smallbusinessgrowthclub

Dissatisfied with your take-home number and crave a higher income?

This message is for you.

You’ve built a thriving business and want to bring home what you rightfully deserve, but at the end of the day, there’s not enough money in your bank account to cover that.

So what gives?

… and more importantly…

WHERE has all the money gone?

I hear you! It's exhausting and a constant source of frustration, but let’s back up a bit...

Do any of these situations sound familiar?

YOU'VE FALLING INTO THE MONEY COMPARISON TRAP

You spend a LOT of time looking at what other entrepreneurs are doing,
comparing yourself to their financial success, and thinking…

“I work so hard. I’m so tired of working SO many hours and feel like I’m just not getting ahead… I look at all the other business owners around me, and I want to earn what they’re earning.”

YOU'VE DEVELOPED A CASE OF THE 'I'M NOTS'

You continually tell yourself you’re not good at business, especially when it comes to the money side of things and you don’t want to think about the numbers.

You’d rather operate in your creative zone of genius instead of dealing with budgeting, invoices, or other financial tasks essential to running a successful business.

When you check your bank account and see the balance, your stomach sinks, you think:

“Gosh, I just paid for a thirty-thousand-dollar contract, but after paying for my software, coaching fees, taxes, and contractor payments, I only have around nine thousand dollars left. Where has all this money gone?!”

YOU'RE BAMBOOZLED BY THE NUMBERS

With a fairly solid business established, you have some idea of what’s going on with your finances. However, when it comes to where to look and what the numbers are telling you, you're feeling pretty bamboozled...

On top of that, when you work inside Xero, MYOB or Quickbooks – whether it's reconciling transactions, generating reports, or categorizing expenses – things invariably get mucked up, leading to even MORE stress and confusion.

After doing that a couple of times, you decide you’d rather not look at your numbers at all, leaving you feeling even more overwhelmed and uncertain about the health of your business.

And you're left wondering - WHAT DO I DO NEXT?

Your efforts seem to always fall short, leaving you right back where you started:

Not paying yourself what you deserve and feeling like a failure when it comes to this money stuff.

And you're left wondering - WHAT DO I DO NEXT?

Your efforts seem to always
fall short, leaving you
right back where you
started:

Not paying yourself
what you deserve.

So how do you stop shooting in the dark?

(Before you scroll any further, you need to hear this.)

First – take a deep breath and rest assured, there’s nothing wrong with you.

Whether you're just starting out, close to 100K or nearing 200K, if you’re struggling to make sense of your finances and determine cash flow, it can be downright challenging.

Secondly – you’re NOT alone in feeling like this.

Money mindset and pricing services for profit is a major challenge for many business owners, regardless of their income level or years in business.

I've been there too and what I know for sure is...

You do NOT have to struggle anymore. There is a better way.

A way to go from REACTIVE (i.e. not in control and financially challenged 🥴) to PROACTIVE (i.e. the ROI rockstar and moneymaker-in-chief 😉) in your business finance relationship.

And it begins with learning a simple and time-tested Pricing Formula

My business secret sauce!

🤓 The formula isn’t hard.
😱 The formula isn’t scary.
😴 The formula isn’t boring.

It's the same approach I use to manage both my business and private clients, and it's completely transformed the way they view money and pay themselves.

In fact – if you give me 90 mins,
I’ll give you back the perfect pricing for your business.

Once you have this game-changing information in your back pocket…

You'll have a solution that eliminates 3 am panic attacks with hope for the future and know exactly how to pay

You'll have crystal-clear clarity on where every dollar is being spent and sleep soundly at night knowing your finances are in order.

You'll have a simple system based on *exactly* how many hours you want to work & understand how to calculate your prices

Think about how THAT would feel.

And now let’s make it YOUR reality.

“Justine McLean has literally turned our business around. In our prior experience, our financial management and advice has been reactive, but Justine has repeatedly headed problems off before they've occurred. She is excellent both in the management of the financial minutiae and in the context of big picture coaching. She is also calm, measured, and a lot of fun.
I'd highly recommend her.

Annie McCubbin
HALCYON DAY PRODUCTIONS PTY LTD

As a profit-focused expert,

I've helped countless business owners maximize their revenue and increase their bottom line.
And today it’s your turn, my friend!

Allow me to show you how to turn things around in your finances and BOOST PROFITS with the simple yet life-changing power of the:

The key to unlocking your earning potential...

...for those ready to charge what they’re worth -
AND FEEL GOOD ABOUT IT

“Our books were a shambles. We were getting by, but every 3 months the looming headache of BAS was a massive task. Then we found Justine McLean who came in like a wiz, got us in order, got our books in order, and now it just all happens super smoothly. We couldn't recommend Justine highly enough.”

Tim Mason
MASECAM PRODUCTIONS

Text Image: Is this our first time meeting?

Hiya! I’m Justine McLean, aka the gal who cares about your profits.

As an entrepreneur with 30 years of real business experience and a registered BAS Agent (Business Activity Statement), I get asked for advice about numbers all the time (which I love!).

Much like you, throughout my entrepreneurial journey, I've experienced allllll the ups and downs of running a small business. And if there’s one thing I know for sure – there are no shortcuts to success… especially when it comes to the finances.

But along the way, I've discovered the practical, tried and tested solutions that solve just about EVERY business pain point. That’s why I’ve made it my life’s mission to share those strategies with other purpose-driven, like-minded women, especially you!✨.

After running multiple bricks and mortar retail stores and TWO successful e-commerce businesses – I understand what you need to create and run a successful business (See, I told you I’ve got solutions!🥂).

Now I’m packaging that knowledge up and showing you how to improve profitability and incorporate strategies so you can achieve your financial goals, with the Business Money Formula. My signature course that takes the guesswork OUT of numbers and gives everything you need to know about what you care about MOST: PROFITABILITY.

Seems too good to be true? It’s not.

——> I’ve done it for hundreds of other business owners, and I can do the same for you!

Say no more! I want to fast-track my profitability now>>

Awards and Accreditations

Justine McLean, Xero Sales Partner badge

Justine McLean, Awarded the Top Coach 2022 by the Coach Foundation.com

Justine McLean Registered with the Tax Practiontioners Board

“We can't highly recommend Justine enough. We've worked with her for over 3 years on bookkeeping and general financial well being in our business. She's on the ball and usually one step ahead of us when it comes to business strategy and reaching goals.”

Emma Blomfield
EMMA BLOMFIELD STUDIO

WHAT'S INSIDE

Step-By-Step And Easy to Understand:

The Business Money Formula

Here’s how you’ll unlock your earning potential and charge what you’re worth.

Curious about what the next 8 weeks looks like? Well, get ready to be welcomed into the exclusive Business Money Formula community – Flossi style. And what does that mean? It means we're going to add a pinch of fun to your financial journey! 😉

We'll kick things off by going over the:

Business Money Formula roadmap, a high-level overview of what to expect inside
New student orientation, where I’ll give you a tour around the easy-to-use course platform
How to keep momentum and stay on track so you finish the course and make a real business transformation

WHAT'S INSIDE

Step-By-Step And Easy to Understand:

The Business Money Formula

Here’s how you’ll unlock your earning potential and charge what you’re worth.

We'll kick things off by going over the:

Business Money Formula roadmap, a high-level overview of what to expect inside
New student orientation, where I’ll give you a tour around the easy-to-use course platform
Importance of momentum and staying on track

Prepare to enter the fascinating world of finance as we explore the essentials you need to know in Module one!

I’ll provide you with the fundamental financial building blocks for your business, discuss common terms to be aware of, cover the basics, and ALSO explore:

● Profit & Loss statements
● Breakdown the Balance Sheet
● Demystify different types of bank accounts
● Discuss direct debits
● Go over systems and accountability
● How to get help when you need it
● Explore Cash vs. Accrual accounting
● And chat about saving for a rainy day

But that's not all!

You'll also get an overview of different types of business structures and their impact on finances, PLUS walk away with a cheat sheet of terms.

In Module two, I'll help you start on the right path towards developing good business money habits.

Just like a house needs a solid foundation, your business needs good financial habits to thrive. I’ll show you the basic, key components you need to build a thriving business that will withstand any challenges or setbacks that come your way. Including:

● The magic of a Money Monday or Finance Friday and how to stay accountable.
● Why you should make tech your business BFF
● How to save for a rainy day AND taxes
● How to set achievable financial goals and reach them!
● Ways to invest in both yourself and your business
● Great habits you can take into a new financial year

Welcome to Module three, where we delve into the all-important topic of Business Money Mindset!

We’ll cover a range of transformational subjects geared at shifting your thinking and setting you on the path toward financial success. Such as:

● Your personal money story and how it directly impacts your business
● Your success journey and why it's the key to achieving your business goals
● Imposter syndrome (and how to nix it for good!)

Plus, we’ll work out your money goals and explore the exciting concept of paying yourself FIRST – aka, how to know when it’s time to give yourself a wage.

I’ll even share real-life troubleshooting examples to show what to do when things don’t go your way.

Let's gear up for Module four, where we will delve deep into the Business Review & Reset process.

We'll start by reviewing where you are in your business right now and take a closer look at the important metrics and numbers you need to know to act as your own business consultant.

Next, we'll move on to explore:

● How to calculate the cost of doing business and why it matters
● Ways to save
● How to set a budget
● The Cash Flow Formula - the key to creating a business cash flow so you’ll never ask where has all the money gone again
● Goal setting for success

In addition, we'll cover ascension models and delve into the basics of offering small to VIP services – complete with templates for cost and budgeting, plus spreadsheets for the Cash Flow Formula.

In this module, you'll learn how to maximize profits and improve the financial performance of your business.

Hint: It's one of the most important aspects of running a successful business.

We’ll cover:
● Investing in people, including yourself
● How to use tech, systems, and processes to save you time and money
● Practical ways to ramp up sales & marketing
● How to look for growth opportunities
● Outsourcing to reduce cost and increase efficiency

Then we're diving deep into the compliance side of business. You'll walk away understanding exactly what you need to have in place to make the regulators (aka the tax person) smile.

You'll learn about:

● Important regulations in Australia, the USA, UK, and New Zealand; the what, why and how to ensure your business is compliant
● Invoicing and cashflow; you'll learn practical tips so you can negotiate supplier deals, manage those bad payers effectively, plus we'll look at how to make it easier for your customers to pay you

Get ready to revolutionize your financial management with Module six - Money Systems and Processes!

We'll discuss how to assess your current financial management practices and determine whether it's time to improve your processes. You’ll also discover how to make the most out of tech, so you can get your work done faster and more efficiently, which will save you both time and money.

● I'll also provide you with:
● Helpful and time-saving Xero shortcuts
● Tips on how to use technology to streamline your financial processes
● How to use tech to get paid faster
● Why team is key and how to bring them along for the ride!

You’ll instantly boost your business with our pre-built processes that are ready to use right away.

Pricing is my superpower, get ready to make it yours too with module seven!

From determining your success journey and ideal working hours, to communicating your pricing effectively to customers, dive into topics that are crucial for increasing your sales and revenue.

You’ll also learn:
● My Pricing Formula Calculation and why the true cost of doing business is key.
● Strategies for sharing your new prices with your customers with done for you templates
● The best way to avoid common pricing mistakes
● The psychology of pricing and how to create value for your customers.

This module is the secret sauce to confidently earning more and truly pricing for profit.

Welcome to Module Eight: Implementation Week!

This module brings everything full circle by giving you the tools and strategies you need to implement what you've learned so far. This is where the rubber meets the road, and you'll get the chance to put all of your newfound knowledge into practice!

Next, we’ll dive into the power of collaboration and how it can supercharge your implementation efforts. You'll discover how to engage your team and ensure that everyone is working towards the same goals.

By leveraging the power of collaboration, you'll be able to implement changes more efficiently and effectively, setting you up to confidently earn MORE and price for PROFIT.

YOU'LL WANT TO KEEP READING, THERE'S MORE!

You’ll also get access to these money-savvy business bonuses:

Image of Business Money Formula Bonus 1 - Private Facebook Group hosted by Justine McLean

Image of Business Money Formula Bonus 2 - Turn your Side Hustle into a Business Masterclass by Justine McLean

Image of Fast-acting bonus for the Business Money Formula program - Make More Money Masterclass by Justine McLean

Allow me to break down how much goodness is waiting for you inside the Business Money Formula.

Total Value Breakdown -

Module 1: Business Money Basics (value $197)
Module 2: Business Money Habits (value $197)
Module 3: Business Money Mindset (value $197)
Module 4: Business Review & Reset (value $497)
Module 5: Better Business Finance (value $297)
Module 6: Money, Systems, and Processes (value $197)
Module 7: The Pricing Formula – The Secret Sauce (value $997)
Module 8: Implementation Week (value $Priceless)

BONUS #1: Make More Money Masterclass (value $297)
Bonus #2: Facebook Group Access (value invaluable)
Bonus #3: How to Turn a Side Hustle into a Business Masterclass (value $97)

NEW BONUS - JUST ADDED

MONEY MINDSET MASTERCLASS WITH KERRY ROWETT

Kinesiologist, Reiki Master and author, Kerry works with high-achievers to help them release blocks and align with what they truly desire.

PLUS
THESE ADDED EXTRAS:

→ Weekly Live sessions with Justine (value $497 each)

→ Templates, Done for you checklists and procedures and email swipe copy (value $649)

BUY BEFORE 1 SEPTEMBER AND GET THIS SPECIAL BONUS:
One x 45-minute, 1:1 Coaching session with Justine (value $375)

And, if you're on the Waitlist, you get this too!

ACTUAL TOTAL RETAIL VALUE
$7,973 +++

Your Investment: $997 AUD or $697 USD
OR Monthly Payments of $99/m AUD or $69/m USD

Let's do some simple math together, shall we?

I want you to think of your business’s total revenue from last year. Got that number in mind?

If you’re not sure, take a daring guess and then open your cell phone calculator (I promise this will be helpful), or use the interactive calculator below for a quick and illuminating answer.

→ Now, subtract your business’s total expenses from last year's revenue amount. If you don’t know your costs, take the most accurate estimation you can for now. (Don’t worry, you can always adjust this number later.)

→ Once you have the difference, divide it by your Total Revenue.

It will look like this:

→ (Total Revenue - Total Expenses) / Total Revenue

This is your profitability.

And I'm curious - having this number in hand, is what’s left the amount you hoped for?

More specifically...

Is it close to your targeted profit margin?
Any idea how your profitability compares to industry benchmarks?
Do you know ways you can improve profitability in the coming year?
Are you allocating your resources and investments to the most profitable areas of your business?

If you struggled with any of those answers, or your profitability isn’t between 15-25%, then you need the Business Money Formula.

Because the truth is, even a 2% increase in profitability year of year can make a huge difference in your finances. It’s not impossible to do… but you have to know HOW to do it.

And this is exactly why you need the Business Money Formula.

If you're ready to earn that “big girl paycheck,” it's time to get cozy with the numbers. This formula will walk you through the math of profitability, step by step, so you uncover hidden revenue streams and maximize your earnings.

This is a no-brainer! Show me how to earn more using the math of profitability >>

“Engaging in Justine’s business coaching service has been one of the best investments made since starting my small business.

It can be very overwhelming starting a small business, wearing all the hats, and not having a team to bounce ideas and plans off. I engaged in Justine’s services as I wanted some guidance on my business direction and to better understand my finances, what I was charging, and my offerings.

Justine breaks everything down so well and not only provides great insight and solutions but makes you think outside the square and create offerings you may not have ever considered. She is so “in the know” of it all business-wise from her own experience and from working with so many amazing businesses and a vault of valuable information! I am now clear on where I should be focusing my energy in my business, and what I should be charging, my business is set up properly on a cloud-based accounting software and I better understand my finances."

Thank you Justine; I’m so glad I found you!

Hayley Hoile
BCALM CONSULTING

Imagine If I Could Show You A Glimpse Into Your Financial Future With the Business Money Formula.

Spoiler alert:

It's looking pretty darn good!

Your life WITH the Business Money Formula

Your life without the Business Money Formula

You clearly understand your finances and confidently set prices that reflect the value of your work.

You struggle to make ends meet, often undercharge for your services, and live in a constant state of financial stress.

You understand your revenue streams, know exactly where your money is coming from, and identify areas of business that are profitable and those that are not – then make informed decisions accordingly.

You only have a vague idea of where your money is coming from and going and are unaware of revenue leaks and any opportunities for growth.

You can confidently negotiate your rates and contracts with clients, knowing the full value of your work and what you need to charge to be profitable.

You undervalue your work, struggle to set rates and have a hard time negotiating with clients.

You have the knowledge and tools to make data-driven decisions about your business, such as investing in new equipment, hiring employees, or expanding your services.

You compare your prices to what everyone else is doing and make decisions based on guesswork or emotions, which can lead to costly mistakes and missed opportunities.

You have a solid plan for saving and investing your profits, allowing you to build long-term wealth and security.

You struggle to save and may not have a retirement plan in place, leaving your future financial security uncertain.

Imagine If I Could Show You A Glimpse Into Your Financial Future With the Business Money Formula.

Spoiler alert:

It's looking pretty darn good!

Your life WITH the Business Money Formula

Versus